Social Media Marketing Workshop
Who should attend this course?
If you are struggling to keep up with the rapidly evolving world of digital marketing and how to use it effectively as part of your business’s marketing and sales strategy, then you should attend this comprehensive training.
This training course will be of particular interest to a wide range of marketing, PR, communications, sales and operations professionals and managers in firms, business, organisations and institutions of all sizes and in all business sectors, including:
Marketing Managers or Directors,
Sales Managers or Directors,
Public Relations (PR) Professionals,
Business Development Managers and Directors,
Senior Operations Managers and Directors,
Marketing, Administrations and support staff
Business Owners/ Principals
Upon completion of this training, participants will be able to:
Create and brand personal/organization fans page in social media,
Attract the right target audience and quality fans
Convert the traffics and fans to become leads/customer
Perform competitive intelligence on the competitors and beat the competition
Avoid & manage social media disaster with ethical crisis management knowledge.
Auditing the social media outcomes and data intelligence
Leverage on the right web tools and resources to run task effectively
Digital Marketing Course Outline
This is a 2 full days of comprehensive hands-on digital marketing workshop.
Course outline for Day 1:
Introduction to Digital Marketing
Why Social Media Marketing?
Overview of Facebook, Instagram, YouTube and LinkedIn – Which social network is right
for your business?
Social Media Management – Content
Managing your social media accounts
Facebook Ads Manager Training
Building Brand Awareness Using Social Media
Increasing sales and conversion
Situation Analysis, Planning, Budget, Measurement
Course Outline for Day 2:
Create your own Professional Website
Website & Landing Page Optimization
Search Engine Marketing
Google Ads: Best Practices
AdWords and PPC
Information Gathering & Research
Key Strategy & Planning Concepts & Methodologies
Best Practice Case Studies
Insights and Analytics
Ms. Kayatthri is involved in Digital Marketing especially on Social Media Marketing to delivering Creative learning programmes since 2007. She has led diverse teams of professionals in training and learning marketing & design interventions and facilitated training programmes in link with broad-ranging groups of Government institutes and Corporate clients.
Kayatthri has worked with multicultural groups in Malaysia, Thailand and Singapore for many years. Kayatthri has years of working experience in the marketing departments of corporate companies and hands-on management of digital marketing, direct marketing and advertising campaigns at corporate level.
This involved managing some of the Malaysia’s leading brands delivering cutting edge marketing campaigns in Education, Entertainment, Real Estate, E-commerce, HR & other sectors. She has been servicing clients like Taylor’s Education Group, Tokio Marine Malaysia, Universal Music Malaysia and Jotun Paint to name a few.
With a professional degree in Food Technology from University Putra Malaysia, She also did her Organizational Marketing Behavior certification from UPM. Kayatthri equipped herself with Digital Marketing, Online Marketing and Facebook Agency Blueprint Certification to strive in the path of her passion.
Early bird $349
Sign up before 10 sept 2018
Normal Price $399
57 Glasshouse Drive, Banksiagrove,, 6031
Western Australia 6031, perth
+61 433 904 996Contact For Reservation